Michael Philpot, CEcD Executive Director is interviewed by Dean Barber for Site Selection Magazine

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As the head of a regional economic development organization, Mike Philpot says the certifi cation process has forced his communities to better understand their sites.

“The bottom line is that our communities have become better prepared and their chances of success have been enhanced,” said Philpot, executive director for the West Tennessee Industrial Association. “And as a result, we’ve been able to add this external marketing component.”

Kupperman would agree that it comes down to marketing.

“The reason for a certifi ed site program is to entice a buyer to look at a property at a closer level because of its readiness. In short, it means you should be able to develop the site faster.”